This is the Fifth post in a series of tips on how to generate higher quantities of content for your blog. Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts and Ecto.

Get others to write content for you. I’ve often asked other people to write an article, review, reflection or rant for me on a topic that they have a passion or interest in. I don’t pay for content (some people do) but I try to make it worth the writer’s while by giving a link back to their site or by promoting them and encouraging them. I’ve also bought gifts for one or two people who’ve written me significant amounts of content over time.

Some writers will also allow you to co-publish posts. In this way they their post would appear on both their own blog and yours.

Once you start blogging, here are five blogging don’ts:

1. Do not have someone else write your blog. Write it yourself.
2. Blogs should not be managed by a PR department or ad agency. Blogs are best when they’re authentic, which may include run-on sentences, detailed analysis or critical opinions. Typically, those qualities run counter to the sensibilities of traditional public relations.
3. Do not have a thin skin. Comments to your posts may bite or sting, especially while other people watch. But a benefit of blogs means unwarranted criticism often causes other customers often to spring to your defense. Trust-based relationships emanate from taking the bad with the good.
4. Do not let your blog go unattended for weeks at a time. Focus on several posts per week, even if they’re just a few paragraphs.
5. Do not make your blog a branding exercise in self-centeredness. If you endlessly promote yourself and your services, no one will care.

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